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Plan and execute all digital marketing,
including SEO/SEM, marketing database, email, social media and display
advertising campaigns
·
Design, build and maintain our social
media presence
·
Measure and report performance of all
digital marketing campaigns, and assess against goals (ROI and KPIs)
·
Identify trends and insights, and optimize
spend and performance based on the insights
·
Brainstorm new and creative growth
strategies
·
Plan, execute, and measure experiments and
conversion tests
·
Collaborate with internal teams to create
landing pages and optimize user experience
·
Utilize strong analytical ability to
evaluate end-to-end customer experience across multiple channels and customer
touch points
·
Instrument conversion points and optimize
user funnels
·
Collaborate with agencies and other vendor
partners
·
Evaluate emerging technologies. Provide
thought leadership and perspective for adoption where appropriate
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Experience with A/B and multivariate experiments
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Working knowledge of ad serving tools (e.g., DART, Atlas)
· Experience in setting up and optimizing Google Adwords campaigns
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement
·
Bangalore,Karnataka,India
Full-Time
1.5LPA-2.5LPA CTC
2
Jr Digital Marketer
Straket Solutions
You have an in-depth understanding of cross browser compatibility and you do not create bugs for such reasons. You are pixel-perfect in design conversions and you think of mobile-first implementations.
09/01/2022